Jeroen Advocaat, who lives in the Frisian Gorredijk, was born in Leeuwarden in 1977. While drawing and painting on two and three dimensional objects, he ended up at the Minerva art academy in Groningen, where he received his illustration diploma in 1999.

Fascinated by the addition of movement and sound to images, he worked intensively for two years with 3D software, in which he also taught students at the Friesland college. Then he decided to take a look at China while illustrating for the music label Sending Orbs and making sculptures in sand by playing with light and shadow.

Since 2014, Jeroen has also been making sculptures in ice, which this year was shown in the TV program IJsmeesters: a breeze. But regardless of the medium, his goal is to convey the desired message in a clear and understandable way, such as an illustration, a visual explanation of a story.